StandardAero
Project Branding + Identity, UI/UX Design
Role Lead Designer
Tools Figma, Adobe Illustrator, Photoshop, After Effects
Agency Appcast
This employer branding and web design project for StandardAero focused on communicating the company's commitment to craftsmanship, supportive culture, and pride in work. Discovery revealed an opportunity to differentiate StandardAero from competitors by positioning it as a workplace where skill, collaboration, and excellence are celebrated.
The work shown in this case study captures the creative vision prior to client-requested adjustments, reflecting the full scope of design strategy and execution.
How do you make aviation maintenance feel inspiring? The existing career site was sparse and missing a connection to their enterprise brand, without clear user pathways for conversion. StandardAero needed a cohesive employer identity that would attract skilled talent in a competitive industry while improving UX and clarifying their unique culture.
The Challenge
The visual system was built around a clean, modular grid that reinforced StandardAero's values of precision and high standards. I carefully chose "heroic" photography that highlighted teams working together, conveying pride, craftsmanship, and diversity. Typography and layout were used to establish hierarchy and clarity, creating an approachable yet authoritative tone.
A tight, versatile component library ensured consistency across the small site while allowing flexibility for different content types. Motion and interaction were used sparingly to enhance storytelling, with subtle animated elements designed in Figma and After Effects to give the site energy without overwhelming users.
I led the end-to-end design process, from concepting to delivery, collaborating closely with strategists, copywriters, and third-party developers. This included presenting concepts to stakeholders, leading calls, and iterating on feedback to ensure alignment with StandardAero's goals. The design system and component library were optimized for a small site footprint, balancing visual impact with functionality.
The Approach
The project resulted in a cohesive employer brand system and an improved career site experience that successfully positions StandardAero as a workplace of pride, skill, and collaboration.
Impact & Deliverables:
Developed a modular, flexible design system and component library tailored to a small-site UX
Crafted "heroic" photography-driven layouts that communicated pride, craftsmanship, and collaboration
Designed the site end-to-end, including motion and interactive elements in Figma and After Effects
Collaborated closely with strategists, copywriters, and developers to ensure consistent execution
Delivered a brand-aligned, user-friendly career site that clearly communicates StandardAero's supportive culture