Over six years creating for non-profits & brands who want to make an impact.

My work spans museum exhibitions, digital campaigns, nonprofit storytelling, and commercial brand systems, always with one goal: creating visuals that drive understanding, engagement, and action. I’ve helped conservation organizations, cultural institutions, and global brands turn complex ideas into experiences that resonate, inspire, and deliver results. Below is a snapshot of the impact I’ve made and the work I’ve built along the way.

Experience

Visual Designer | Appcast | Remote

Led brand campaigns and design systems for mission-driven organizations and commercial clients including ASPCA, American Red Cross, Converse, CarMax, and StandardAero. Worked across digital, print, and experiential touchpoints—creating career sites, motion graphics, email campaigns, brand guidelines, and marketing collateral.

  • Developed comprehensive design systems including typography standards, color palettes, photography direction, and component libraries that scaled across web, digital advertising, social media, environmental graphics, and print

  • Pioneered team adoption of Mouseflow behavioral analytics, Figma, and AI tools, then led training workshops to mentor junior designers in data-driven design and motion graphics

  • Presented creative concepts and strategic rationale to clients, facilitating feedback sessions and building strong collaborative relationships while defending design decisions

  • Collaborated with strategists, copywriters, UX designers, and developers to execute integrated campaigns from concept through launch across multiple touchpoints

  • Managed multiple high-priority client projects simultaneously in remote-first environment, coordinating timelines and deliverables under tight deadlines while maintaining design excellence

Previous Roles

Education

Graphic Design
Associate of Applied Science

The New School, | New York, NY

Environmental Studies
Bachelor of Arts

Ithaca College | Ithaca, NY

Exhibition DesignCertificate

Pratt Institute | Brooklyn, NY

Areas of Expertise

Tools & Proficiencies

Design & Prototyping: Figma (Expert), Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects (Expert), SketchUp (Learning), Canva (Proficient)

AI & Emerging Tech: Adobe Firefly, ChatGPT, Claude — used for research moodboarding and creative exploration

Analytics & Optimization: Mouseflow, Google Analytics (In Progress)

Collaboration & Project Management: Google Workspace, Microsoft Office, Asana, Monday.com, Slack

Marketing & Content Tools
Buffer (Social Scheduling), Mailchimp (Email Marketing, prior experience)

Want more information, or to chat about working together? Get in touch!