Over six years creating for non-profits & brands who want to make an impact.
My career has taken me from museum exhibitions to digital campaigns, from nonprofit storytelling to commercial brand systems. I've worked with conservation organizations, cultural institutions, healthcare brands, and everything in between—always focused on translating complex ideas into clear, compelling visual experiences. Below is a snapshot of where I've been and what I've built along the way.
Experience
Visual Designer | Appcast | Remote
Led brand campaigns and design systems for mission-driven organizations and commercial clients including ASPCA, American Red Cross, Converse, CarMax, and StandardAero. Worked across digital, print, and experiential touchpoints—creating career sites, motion graphics, email campaigns, brand guidelines, and marketing collateral.
Developed comprehensive design systems including typography standards, color palettes, photography direction, and component libraries that scaled across web, digital advertising, social media, environmental graphics, and print
Pioneered team adoption of Mouseflow behavioral analytics, Figma, and AI tools, then led training workshops to mentor junior designers in data-driven design and motion graphics
Presented creative concepts and strategic rationale to clients, facilitating feedback sessions and building strong collaborative relationships while defending design decisions
Collaborated with strategists, copywriters, UX designers, and developers to execute integrated campaigns from concept through launch across multiple touchpoints
Managed multiple high-priority client projects simultaneously in remote-first environment, coordinating timelines and deliverables under tight deadlines while maintaining design excellence
Previous Roles
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Designed visual identities and environmental graphics for permanent science exhibitions including Women in Paleontology and Conservation Paleobiology. Partnered with Cornell researchers to create interpretive panels, attract screens, and educational materials balancing scientific accuracy with engaging storytelling. Produced museum's annual report and ensured accessibility compliance across all materials.
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Collaborated with design studios and experiential agencies on mission-driven projects:
Minds on Design Lab – Created print materials for New York Foundling and produced animated video content for Embrace Race
Flying Fish Interactive – Designed animated interactive exhibit graphics for Mysteries of the Deep exhibition, translating marine science content into engaging experiential installations
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Assisted in the development of brand identities and produced marketing collateral for nonprofit organizations including Young Concert Artists and University Settlement Society. Designed publications, annual reports, and stationery from concept through production, managing vendor relationships and print specifications while working within nonprofit budgets.
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Designed and led immersive outdoor education programs teaching wildlife tracking, ecology, and primitive skills. Developed curriculum emphasizing experiential learning and connection to the natural world. Supervised junior instructors, managed program logistics, and served as wilderness first responder.
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Conducted field research for amphibian, mammal, and raptor studies involving trapping, handling, and tagging individual subjects. Collected population data, maintained monitoring equipment, and performed independent data analysis. Participated in saw-whet owl banding project and salamander population studies.
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Covered general assignment breaking news across the five boroughs and beyond. Developed sharp deadline management skills, interviewed diverse sources, and learned to distill complex stories into clear, compelling narratives under intense time pressure.
Education
Graphic Design
Associate of Applied Science
The New School, | New York, NY
Environmental Studies
Bachelor of Arts
Ithaca College | Ithaca, NY
Exhibition Design
Certificate
Pratt Institute | Brooklyn, NY
Areas of Expertise
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Brand Identity & Visual Systems
Campaign Concepting
Art Direction
Typography & Layout
Motion Graphics
Environmental Graphics
Exhibition Design
UI/UX Design
Wireframing & Prototyping
Responsive Design
Print Production
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Creative Strategy
Brainstorms & Workshops
User-Centered Design
Information Architecture
Data Driven Design
Iterative Design Process
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Creative Direction
Team Mentorship
Cross-Functional Collaboration
Client Presentations
Stakeholder Management
Project Management
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Science Communication
Environmental Storytelling
Visual Narratives
Concept Development
Client Communication
Feedback Integration
Tools & Proficiencies
Design & Prototyping: Figma (Expert), Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects (Expert), SketchUp (Learning), Canva (Proficient)
AI & Emerging Tech: Adobe Firefly, ChatGPT, Claude — used for research moodboarding and creative exploration
Analytics & Optimization: Mouseflow, Google Analytics (In Progress)
Collaboration & Project Management: Google Workspace, Microsoft Office, Asana, Monday.com, Slack
Marketing & Content Tools
Buffer (Social Scheduling), Mailchimp (Email Marketing, prior experience)