Over six years creating for non-profits & brands who want to make an impact.

My career has taken me from museum exhibitions to digital campaigns, from nonprofit storytelling to commercial brand systems. I've worked with conservation organizations, cultural institutions, healthcare brands, and everything in between—always focused on translating complex ideas into clear, compelling visual experiences. Below is a snapshot of where I've been and what I've built along the way.

Experience

Visual Designer | Appcast | Remote

Led brand campaigns and design systems for mission-driven organizations and commercial clients including ASPCA, American Red Cross, Converse, CarMax, and StandardAero. Worked across digital, print, and experiential touchpoints—creating career sites, motion graphics, email campaigns, brand guidelines, and marketing collateral.

  • Developed comprehensive design systems including typography standards, color palettes, photography direction, and component libraries that scaled across web, digital advertising, social media, environmental graphics, and print

  • Pioneered team adoption of Mouseflow behavioral analytics, Figma, and AI tools, then led training workshops to mentor junior designers in data-driven design and motion graphics

  • Presented creative concepts and strategic rationale to clients, facilitating feedback sessions and building strong collaborative relationships while defending design decisions

  • Collaborated with strategists, copywriters, UX designers, and developers to execute integrated campaigns from concept through launch across multiple touchpoints

  • Managed multiple high-priority client projects simultaneously in remote-first environment, coordinating timelines and deliverables under tight deadlines while maintaining design excellence

Previous Roles

  • Designed visual identities and environmental graphics for permanent science exhibitions including Women in Paleontology and Conservation Paleobiology. Partnered with Cornell researchers to create interpretive panels, attract screens, and educational materials balancing scientific accuracy with engaging storytelling. Produced museum's annual report and ensured accessibility compliance across all materials.

  • Collaborated with design studios and experiential agencies on mission-driven projects:

    • Minds on Design Lab – Created print materials for New York Foundling and produced animated video content for Embrace Race

    • Flying Fish Interactive – Designed animated interactive exhibit graphics for Mysteries of the Deep exhibition, translating marine science content into engaging experiential installations

  • Assisted in the development of brand identities and produced marketing collateral for nonprofit organizations including Young Concert Artists and University Settlement Society. Designed publications, annual reports, and stationery from concept through production, managing vendor relationships and print specifications while working within nonprofit budgets.

  • Designed and led immersive outdoor education programs teaching wildlife tracking, ecology, and primitive skills. Developed curriculum emphasizing experiential learning and connection to the natural world. Supervised junior instructors, managed program logistics, and served as wilderness first responder.

  • Conducted field research for amphibian, mammal, and raptor studies involving trapping, handling, and tagging individual subjects. Collected population data, maintained monitoring equipment, and performed independent data analysis. Participated in saw-whet owl banding project and salamander population studies.

  • Covered general assignment breaking news across the five boroughs and beyond. Developed sharp deadline management skills, interviewed diverse sources, and learned to distill complex stories into clear, compelling narratives under intense time pressure.

Education

Graphic Design
Associate of Applied Science

The New School, | New York, NY

Environmental Studies
Bachelor of Arts

Ithaca College | Ithaca, NY

Exhibition Design
Certificate

Pratt Institute | Brooklyn, NY

Areas of Expertise

    • Brand Identity & Visual Systems

    • Campaign Concepting

    • Art Direction

    • Typography & Layout

    • Motion Graphics

    • Environmental Graphics

    • Exhibition Design

    • UI/UX Design

    • Wireframing & Prototyping

    • Responsive Design

    • Print Production

    • Creative Strategy

    • Brainstorms & Workshops

    • User-Centered Design

    • Information Architecture

    • Data Driven Design

    • Iterative Design Process

    • Creative Direction

    • Team Mentorship

    • Cross-Functional Collaboration

    • Client Presentations

    • Stakeholder Management

    • Project Management

    • Science Communication

    • Environmental Storytelling

    • Visual Narratives

    • Concept Development

    • Client Communication

    • Feedback Integration

Tools & Proficiencies

Design & Prototyping: Figma (Expert), Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects (Expert), SketchUp (Learning), Canva (Proficient)

AI & Emerging Tech: Adobe Firefly, ChatGPT, Claude — used for research moodboarding and creative exploration

Analytics & Optimization: Mouseflow, Google Analytics (In Progress)

Collaboration & Project Management: Google Workspace, Microsoft Office, Asana, Monday.com, Slack

Marketing & Content Tools
Buffer (Social Scheduling), Mailchimp (Email Marketing, prior experience)

Want more information, or to chat about working together? Get in touch!

Contact Me